In detail it is said about concept "values", factors influencing values, the meaning of values in intercultural communication and understanding between different nations.
Problems of the intercultural communications and cultural values are "young". Scientists started to consider them rather recently. In Russia researches have begun only in the 80th years. In such a way, there is not enough literature and materials on the given questions. Therefore any new works and researches make the significant contribution to studying these problems.
So in my work I tried: to research the influence of cultural values to attitude one country to another; to explore and to compare Japanese and American patterns of social behavior; to understand the factors influencing values; to discover stereotypes between different countries.
In conclusion it is noted that excellent knowledge of language is only half-affair for successful cooperation with other country. Also it is necessary to know features of people of other country in negotiating or their attitude to business. Also it is necessary to take into account features of dialogue, etiquette, relations with grown-ups and many other things.
Cross-cultural communication is the information exchange between one person and any other source transmitting a message displaying properties of a culture different to the one of the receiver’s culture. The source of such a message can be either a person, in an interpersonal communication process, or any form of mass media or other form of media.